Building a business takes patience and determination.
As a startup you often need to bootstrap, be the accountant and receptionist, bend over backwards for every customer you get.
It’s a pain staking process and many small businesses cave in the first year as a result.
The only way to survive is by selling more of your services or products.
How do you sell more services or products?
Get more customers.
Okay, it’s not as simple as that. Especially if nobody knows who you are and what you have to offer.
Today it is easier than ever before to get in front of the right people who will buy into your business’ mission, through the internet. This is what our client Adrenalin Driving Academy realised and why they approached us.
Everyday there are thousands of potential customers looking for you. All you have to do is help them find you.
When Adrenalin Driving Academy approached us they have built a decent business helping fellow South Africans drive safer on our dangerous roads.
They were ready to reach more customers and grow their business and they knew the internet is how they were going to do it.
It starts with your website.
At the time they had a working website. Since inception they knew it was important to have one.
The problem was that not enough people found their website and when they did it was not working properly on mobile devices so people didn’t stay long.
Kreonovo was tasked with creating a website that people would stay longer on, that was easy to use, got the message across and we needed to get more people to visit it.
That is exactly what we did.
We redesigned the site and over the course of 6 months optimised the website for search engines helping them rank in the top 5 for over 15 keywords in search results pages.
Because of this they got more and more people to visit the website every month. More people stayed longer that gave them a better opportunity to interest a user and make them book a driving course.
What happened to the business?
Before we helped Adrenalin the bulk of their business came from word-of-mouth and good old fashioned door-to-door hustling.
After investing in their website the majority of their sales come from online enquiries.
They are able to reach an audience that previously did not know they exist.
This was all made possible through research and months of skilled SEO (search engine optimisation). SEO simply put is helping search engines like Google understand the content of your website so they can serve relevant information to their users searching for it.
It is a long process and results depend on over 200 different metrics.
When done properly the results will be prosperous for your business. When done poorly it could lead to devastation of your business’ reputation online. Read my article about why buying cheap services for your business will eventually kill your business.
By effectively implementing the right SEO and marketing strategies to the Adrenalin website, they were able to rank high in search result pages.
This meant that they captured all audiences looking for what they are selling. Which in return meant more sales and a dramatic increase in revenue.
Having a well designed and SEO optimised website is one of the greatest investments any business can make in today’s internet age.
It has become an expectation that business information can and should be found online.
Today I find it truly hard to believe if someone tells me that they don’t search in Google when they are looking for something. If your business does not appear in the top 5 search results you are losing business to your competitors.
Unfortunately, in the South African market it is unbelievably difficult to sell what we do.
We are not sure what the reason is yet, it may be a mixture of small business being burnt before by previous SEO agencies or even what South African Entrepreneur, Vusi Thembekwayo said in his Tedx talk “The Big Lie of Small Business.”
Vusi says that South African startups think too small and it’s not okay.
The ones who think big just like Adrenalin Driving Academy are the ones that succeed and who will crush your business if you don’t act fast.
It’s easy to hit a point of no return. Don’t let it be too late. Start with SEO today to ensure the future success of your business.