A concern for web designers is where the next client comes from once you completed a project. Only selling a web design service can be limiting. Once you completed a project and you receive the final payment you have to source new clients to keep your business afloat.
Fortunately web designing is a dynamic service which allows you to add a range of additional services for your clients.
Provide hosting services
I think hosting is one of the best ways to keep your clients paying even after you completed and handed over their website. Depending on how you go about it, you could guarantee a steady stream of income a month. Now, something to keep in mind, hosting is becoming cheaper due to advancing technology. This means you probably won’t be making a fortune this way but, it might be enough to cover your monthly subscriptions that help operate your business – such as G Suite or even your own website hosting fees.
The easiest way to start is to check if your current hosting provider has a reseller programme. If your provider doesn’t offer a program like this there are many that do like Bluehost. Depending on the offer you would either be paid commission for referring hosting clients or you would get hosting services at a discount price, allowing you to resell for a profit.
Get more sales and grow your business
If you sold a content management system like WordPress to your clients, there will definitely be maintenance requirements. WordPress needs to be updated when new versions come along, so do plug-ins. If you aren’t careful updating to the latest version might break the website’s theme and or plug-ins. If you don’t have a backup of the entire website before updating there is no going back when something goes wrong.
This is where you come in. You could charge a small monthly retainer for website maintenance and your service will include; regular website backups, WordPress and plug-in updates, malware checks, broken link cleanup, image optimisation, cache management etc.
The WordPress dashboard is an intimidating place for most clients, by giving them the extra assurance that you will keep everything working for them, they will be happy to pay.
Website trend designs
Ever so often the world comes up with something new. Trends change. For instance, if a new modern layout comes out, you could suggest to the client depending on the services they provide and type of business they operate, that it will be beneficial for them to revamp their site. Or it could be something that is already there which your clients do not have. For example, you designed a website, but at the time it was not mobile-friendly or a new format is now required. You could suggest to add bootstrap or the framework that will be needed for the new format. Keep your clients updated!