Hiring cheap web developers is hurting your business.
You could be losing hundreds of thousands of Rands in potential revenue by getting a website that is not goal orientated.
What do I mean by that?
Well let me put it this way. What is a customer worth to you? If you sold only one service or one product how much revenue does that bring your business?
Let’s say you have a landscaping business called Green Gardening Service Pty Ltd. in Fourways. You charge R300 for general landscaping and cleaning up.
The average garden would need maintenance once a month. If you could sell your service to one household and they are happy with your service, one customer would be worth R3,600 a year to your business.
What if I told you that every month about 1000 people are searching for gardening services on Google in the Sandton area alone. That is a potential R3,600,000 in revenue begging to find Green Gardening Service Pty Ltd.
So What Is The Problem?
Nobody can find Green Gardening Service Pty Ltd.
Sure your business is competing with other gardening services in the same area, let’s say you can get 1% of that online market share that is still a cool R360,000 in revenue from your website. This is not even mentioning referrals from current clients or phone calls from the number on your bakkie.
What if someone tried to tell you that for a mere R90 a month they could make you a website. You know that you stand a chance to get 1% online market share if only you had a website.
This means that for R1080 you would in return get R360,000. Great investment right? I mean 334 times my money! For every R1 I spend I get R333 back.
Go to FNB or ABSA today tell them you want to open a new savings account. You will deposit R1080 and by the end of the year you expect that account to have R360,000.
What’s that FNB branch manager? It’s impossible to yield returns like that? What? Why not? This web developer company can do it.
“Right, Jaun-Paul, I get it now. You are saying that a really really cheap website will never give me an ROI? I should buy a more expensive website so I stand a better chance at gaining that 1% online market share. I got a quote from a top company, R25,000. This is more realistic now.”
You will just spend more money to get the same result. Which is, nothing. You will pay more and in return you get nothing.
It doesn’t matter how much you spent on your website or how beautiful and mobile-responsive it is. If anybody looking for it can’t find it, it’s worth nothing.
Sadly, this is the impression all these freelance or small web developers give small business owners just innocently trying to grow their business. Simply trying to make an honest living. Even website builders like Wix, Yola or Weebly neglect to tell you.
It takes more than just a beautiful website to actually start selling your brand online. For people to find the product or service they are looking for. Just a website is not enough.
It’s marketing your website online that sets Dikotla Gardens apart from Green Gardens Pty Ltd. Dikotla Gardens is leading the race and you may as well kiss that 1% online market share good bye if you do not have an online marketing strategy in place.
If your website is not goal oriented, if you do not have a good online marketing strategy in place your Green Gardens Pty Ltd is losing R360,000 every year.
Every minute you spend without a plan Dikotla Gardens is winning market share and there will come a point where you don’t stand a chance at competing with them.
It is my hope that this article reaches these low cost web developer companies or individuals. Please, educate your clients on what they are really buying into.
I know you are just trying to make a living and I am sure your websites are beautiful and mobile-responsive as can be. But, I cannot help to feel that it is daylight robbery if you do not make it clear to your clients that;
regardless to how insanely creative and wonderful their website may be. If they do not have a plan in place to market that website they may as well just throw money down the drain.